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	<title>Dentist Bytes</title>
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		<title>The Effects of Thumb Sucking To Oral Health</title>
		<link>http://www.dentistbytes.com/the-effects-of-thumb-sucking-to-oral-health/</link>
		<comments>http://www.dentistbytes.com/the-effects-of-thumb-sucking-to-oral-health/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 09:19:45 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[orthodontics]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=103</guid>
		<description><![CDATA[We recognize that sucking is actually a natural behavioral instinct which babies and also small children have. They might make use of fingers, pacifiers, or other objects for this purpose. It especially calms down small children before going to sleep as well as it makes them feel good as well as secure during this time. [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>We recognize that sucking is actually a natural behavioral instinct which babies and also small children have. They might make use of fingers, pacifiers, or other objects for this purpose. It especially calms down small children before going to sleep as well as it makes them feel good as well as secure during this time. However, this can result in really serious issues in jaw development as well as in teeth positioning if the thumb sucking continues even after the appearance of permanent teeth. Depending on how serious and regular the sucking is, this can lead to minor or maybe more serious dental and also jaw conditions that can be corrected by orthodontic treatment. Early orthodontic treatment might be done by a pediatric dentist to prevent jaw problems and further malpositioning of teeth in young children.</p>
<p>Normally, kids cease this practice naturally within ages of two and four. Using pacifiers will likely not protect against damage that thumb sucking could cause. The impact is nearly the same. The one main difference would be that sucking with pacifier may be controlled unlike thumb sucking. It would be ideal to seek the advice of your pediatric dentist for early orthodontic treatment options that can help your child when the thumb sucking persists and also if it happens to be extreme.</p>
<p>Because little ones commonly suck their fingers and thumb the moment they feel insecure, attempt to understand and find the cause of the anxiety and eliminate it. It is likely that the sucking will cease if this problem is removed. It could also be a very good practice to reward the young children when they are not sucking, mainly during some difficult times or stressful moments for them (while being separated from parents for any quick period of time, for instance). When going to your pediatric dentist, he really should motivate your child to stop sucking as well as endeavor to explain to him in easy terms exactly what could possibly happen to him if he keeps with this particular practice and what treatments might be needed. When the preceding ideas do not work, you may also try bandaging the thumb or putting a sock on the hand at nighttime to keep the little one from sucking.</p>
<p><a href="http://www.dentistbytes.com/wp-content/uploads/2013/03/edFotolia_34145602_Subscription_XL-150x150.jpg"><img class="size-full wp-image-104 aligncenter" title="Orthodontics in Elgin IL" src="http://www.dentistbytes.com/wp-content/uploads/2013/03/edFotolia_34145602_Subscription_XL-150x150.jpg" alt="Orthodontics in Elgin IL" width="150" height="150" /></a></p>
<p>If this habit doesn&#8217;t stop prior to the appearance of permanent front teeth, the consequences could cause bad bite and malpositioning of the permanent teeth (particularly the front teeth) causing them to protrude which, subsequently, can result in additional damage to your child&#8217;s oral health. Check with your pediatric dentist on what the recommended early orthodontic treatment would be to remedy your kid&#8217;s thumb sucking if it persists and is intense in nature.</p>
<p>&nbsp;</p>
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		<title>Dental Implants &#8211; Essentially the most Desired Restorative Procedure</title>
		<link>http://www.dentistbytes.com/dental-implants-essentially-the-most-desired-restorative-procedure/</link>
		<comments>http://www.dentistbytes.com/dental-implants-essentially-the-most-desired-restorative-procedure/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 09:03:11 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Pomona]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=99</guid>
		<description><![CDATA[Loss of tooth is rather a frequent condition among numerous people, with many losing their teeth as a consequence of tooth decay, gum disease, and inattention to correct dental and oral care. Missing teeth may perhaps contribute to a low self-confidence as well as restrict the proper functions of eating, drinking and talking. &#160; Dental [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Loss of tooth is rather a frequent condition among numerous people, with many losing their teeth as a consequence of tooth decay, gum disease, and inattention to correct dental and oral care. Missing teeth may perhaps contribute to a low self-confidence as well as restrict the proper functions of eating, drinking and talking.</p>
<p>&nbsp;</p>
<p>Dental implants serve as an artificial tooth root created from biocompatible materials, which are implanted into the jawbone through a pain-free and basic process. These implants are especially designed to suit one’s unique dental situation. These are created to replicate teeth and really feel absolutely natural yet still be totally functional. They also protect against further tooth decay or damage to the mouth. Dental implants made from titanium provide you with a little more durability and strength for longer lasting functionality.</p>
<p>&nbsp;</p>
<p>This will be the basis why getting teeth implants may be the most sought after restorative dental procedure. It truly is both an effective and hassle-free treatment. A dental implant procedure may be the proper choice for people who are missing a single tooth or even a whole mouthful of teeth. Dental implants specialists can easily offer you full mouth restoration with partial and complete implants. Regardless of the type of the problem connected with loss of tooth, a dental implant treatment can give a simple answer with proven success.</p>
<p>&nbsp;</p>
<p>Dental implants are actually the best practical option for missing teeth. As opposed to removable dentures which have a tendency to slip and create awkward clicking sounds while you talk, implants are a fixed, permanent treatment. Naturally, you won’t also be able to just lose your dental implants like in the case of dentures. Teeth implants are exceptionally long-lasting, comfortable and will help provide protection to the other healthy teeth.</p>
<p>&nbsp;</p>
<p>Replacing missing teeth is vital to your personal wellness and aids in preserving very good oral hygiene. Having a complete set of shiny white teeth will definitely make any person feel much more confident with himself. Therefore, a dental implant procedure will be able to combat the unfavorable effects tooth loss has on both your self-confidence and wellness. When you require restorative dental treatments, it&#8217;s always worth speaking to a highly trusted dental professional concerning the advantages of dental implants as a treatment choice.</p>
<p>&nbsp;</p>
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		<title>Design for Dental Retainers</title>
		<link>http://www.dentistbytes.com/design-for-dental-retainers/</link>
		<comments>http://www.dentistbytes.com/design-for-dental-retainers/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 01:51:32 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=94</guid>
		<description><![CDATA[Do you think dental retainers have to look plain, clear and simple? Not necessarily! You want to change your mind and spread the word that personalized retainers are definitely the way to go. We believe this, so we created a website featuring an application for design that allows kids of all ages (yes adults get retainers [&#8230;]]]></description>
				<content:encoded><![CDATA[<pre>Do you think dental retainers have to look plain, clear and simple? Not necessarily! You
want to change your mind and spread the word that personalized retainers are definitely
the way to go. We believe this, so we created a website featuring an application for
design that allows kids of all ages (yes adults get retainers too!) To create an eye
catching design for their “about to be created” dental retainer.

You may ask yourself why. Why is this really necessary?

First ask yourself why does anybody decorate anything? Ever since cave paintings,
humans want to create images &amp; design that reflect something about them selves. In
recent years, the trend of personalizing has been on the rise. Think about ipod covers,
custom tshirts, custom minicoopers and a bevy of other products that allow the consumer to add their own personal touch to the product that they’re getting.
Dental retainers are a product, that although functional, can benefit from personalization.
When you put your own “brand” on a dental retainer that you are about to get, you
instantly create the personal connection with an otherwise inanimate object. For teens
and kids this type of connection is invaluable when it comes to compliance.

Kids and teens that are engaged and feel a personal connection to an item, meaning
ownership and they “stake a claim”; well it’s safe to say that they will take greater care
in making sure that retainer doesn’t get left behind in the trash. Most often times parents
are the ones who pay for retainer replacements…. It’s an easy come easy go situation
for the kid. Dental retainer replacements can cost hundreds of dollars, but with youth it’s
often difficult to convey the actual worth of something like this. This is where allowing
them in easy way to personalize and brand their dental retainer can go a long way in
making them responsible. To reach any young person, the best ways to make it look ”
cool”..

<img class="aligncenter" src="http://www.aboutinvisalign.com/wp-content/uploads/2012/03/retainers_NotBoring.jpg" alt="" />

This is where retainersby.me comes in. We’ve developed a web site that can be used
for free by anybody anywhere, in order to quickly create a visually appealing and
oftentimes a very” cool” looking dental retainer. We empower people and let them be
involved in the process of getting their retainer made. This makes it way more exciting,
and pretty soon you find people anticipating the retainer’s arrival, as opposed to
dreading it. Patients become proud owners of something that they have had a hand in
designing. A retainer become something to talk about and show off to friends, instead of
hiding away and trying to minimize it’s sheer existence.

In conclusion, disecting the residual benefits of having a personally branded retainer can
continue on and on. Most of all, ” kids just wanna have fun” and we have an experience
here that combines fun, design, and dental retainers.

Watch our videos, join us, share us, explore the site in 3D and check out the retainer
design application today!</pre>
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		<title>Dentist in Queens</title>
		<link>http://www.dentistbytes.com/dentist-in-queens/</link>
		<comments>http://www.dentistbytes.com/dentist-in-queens/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 06:50:40 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=89</guid>
		<description><![CDATA[Queens is a place in New York that has a variety of dental  facilities that a person can choose from. These amenities vary from regular entertainment and procuring services to medical care. Among the best medical care services in queens is supplied by the dentists who are there. The Dentist Queens will fluctuate according to [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Queens is a place in New York that has a variety of dental  facilities that a person can choose from. These amenities vary from regular entertainment and procuring services to medical care. Among the best medical care services in queens is supplied by the dentists who are there. The Dentist Queens will fluctuate according to the realm they follow, their costs and the type of dental care that they give. It is normal for these dentists that are working in the leafy suburbs high cost excessive cost. Nonetheless, these which can be in the regular towns are charging prices that costs which can be affordable.</p>
<p><img class="size-full wp-image-91 aligncenter" title="Top_Queens_dentis" src="http://www.dentistbytes.com/wp-content/uploads/2012/02/Top_Queens_dentis.jpg" alt="" width="235" height="299" /></p>
<p>The 2 essential variations between dentist in Queens is the kind of medication that they use. There are two most important kinds of dentist medical care within the present world. These are the herbal cures and the chemical remedies. Due to the recent buzz in natural remedies. Most people desire to make use of them for their medical and dental needs. However, there are some people who still really feel that the chemical kinds of cures are the very best for them. Because of this the queen dentist has operations inside these two types of remedies. There are those that even deal in both. If you end up in search of queen dentist who take care of herbal remedies, it&#8217;s a must to watch out who you choose. Some, of these dentists shouldn&#8217;t have a dental academic background. They only know such a complication is handled with a sure herbal remedy. Which means that the queen dentist that&#8217;s treating you of your illnesses must be checked by you.</p>
<p>&nbsp;</p>
<p>With the intention to make sure that the dentist you&#8217;re utilizing is a licensed dentist, there are some steps you could follow. You can start by going to the dental regulatory authority in queens and doing as background research of the dentists. If they are not listed there, it&#8217;s best to contact the board of dental well being in the space for confirmation of the dentist authenticity. There have been cases the place queens dentist have been discovered training without a license. To keep away from being handled by such a person, you should make a radical back floor check. Secondly, the queen dentist who offers with natural cures should be investigated.</p>
<p>&nbsp;</p>
<p>If you are a resident in the space, you must ask for other people&#8217;s opinion before deciding to decide on a particular dentist. You would possibly find that the queen dentist of your choice was a quack and there&#8217;s a higher kind of dentist that you could get dental services. Selecting a dentist should be finished carefully and never in a rush. If an individual tells you they are herbal dental skilled, you may resolve to cross test your info with a working towards genuine dentist. They will be capable to tell you if the data you are getting is true or wrong. They may even be capable of guide you in the risks involved in getting the incorrect sort of dental care. After you have confirmed all this issues, you may be prepared to decide on a dentist.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Dental Deals on Groupon and Living Social &#8211; IT MAY BE ILLEGAL!</title>
		<link>http://www.dentistbytes.com/dental-deals-on-groupon-and-living-social-it-may-be-illegal/</link>
		<comments>http://www.dentistbytes.com/dental-deals-on-groupon-and-living-social-it-may-be-illegal/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 17:27:51 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=85</guid>
		<description><![CDATA[Is your practice offering deals through Groupon or Living Social?  If so, you may be breaking the law and could face consequences.  Even Dan Ellis, the vice president of Align Technology (makers of Invisalign) does not endorse these deals for Invisalign.  Here are some highlights: Ellis writes: “Because both your services and each Invisalign treatment [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Is your practice offering deals through Groupon or Living Social?  If so, you may be breaking the law and could face consequences.  Even Dan Ellis, the vice president of Align Technology (makers of Invisalign) does not endorse these deals for Invisalign.  Here are some highlights:</p>
<p>Ellis writes: “<em>Because both your services and each Invisalign treatment are unique (like the needs of each patient), we do not believe that either are appropriate for the Web-based, group-buying social coupon process.”   </em>Patients and doctors both should be protected by an exam that determines whether the patient is even a candidate for treatment.</p>
<p>Many complaints have been registered claiming: &#8220;<em>the use of daily deal and group buying sites does not serve the best interest of the patient and is unethical and demeaning to the dental profession.</em>&#8221;</p>
<p>Also, when you use Groupon you have to share revenue with them.  This can be considered fee splitting.  Ellis also noted that in many states fee splitting is prohibited with third parties or non-practicioners.</p>
<p>So what&#8217;s the best advice?  Speak with your lawyer prior to any such offering or avoid the offerings alltogether.</p>
<p>For more information, read this article: <a title="Your dentist may be breaking the law." href="http://www.dailydealmedia.com/987your-dentist-may-be-breaking-the-law-by-offering-deals-on-groupon-and-livingsocial/" target="_blank">Your Dentist may be breaking the law&#8230;</a></p>
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		<title>Yelp &#8211; What is it and does it play fair?</title>
		<link>http://www.dentistbytes.com/yelp-is-it-playing-fair/</link>
		<comments>http://www.dentistbytes.com/yelp-is-it-playing-fair/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 18:59:21 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=77</guid>
		<description><![CDATA[So if you haven&#8217;t heard of Yelp (www.yelp.com) yet &#8211; let me help you out – Yelp is the biggest, hottest review service on the Internet and it can help make or break your business.  It has a fanatical group of reviewers called &#8220;Yelpers&#8221; who &#8220;Yelp&#8221; about anything they try.  If you have been reviewed, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>So if you haven&#8217;t heard of Yelp (<a href="http://www.yelp.com/">www.yelp.com</a>) yet &#8211; let me help you out – <strong>Yelp is the biggest, hottest review service on the Internet and it can help make or break your business</strong>.  It has a fanatical group of reviewers called &#8220;Yelpers&#8221; who &#8220;Yelp&#8221; about anything they try.  If you have been reviewed, you have been &#8220;Yelped&#8221;.  I think you get the idea&#8230;  Yelping is encouraged to be funny, off-beat, and often satirical.  After all, anyone can write &#8211; &#8220;He was a great dentist&#8221;. </p>
<p>Yelp reviews actually get reviewed by community moderators and judged by other Yelpers.  Yelpers are encouraged to like or not like other reviews and to list whether they thought they were helpful.  There is even a category of Yelpers called Elite.  This group is only by invitation which is based on number of reviews written as well as quality of the writing (again, comedy counts).</p>
<p>So how do you get on Yelp?  Chances are you probably already have a listing and maybe even a review.  If you do you can claim it, much like you claim your Google Places listing.  If not, you can add one.  If you add or claim your listing be prepared to receive a phone call from Yelp within 20 minutes offering to sell you advertising on Yelp.  (While their advertising seems to show better results than Facebook, Google Adsense, or pay per clicks, seems to trump all the others still and is a better place to invest).</p>
<p>Yelp prides itself in its catch phrase “Real Reviews, Real People”.  Surprisingly most review services on the web can easily be cheated and reviews are easily bought.  Reviews usually sell at a rate of $5 for 1 to 10 reviews.  This can be a positive review or some will even write bad reviews for your competitors too.  Yelp however is different.  It is near impossible to trick their algorithms and human moderators.  Even real reviews that are slightly questionable get placed in a “filtered” section.  Yelp considers this a small cost, losing a real review, to keep their reviews clean.  Filtered reviews do not count toward your overall rating.</p>
<p>Yelp has been accused and partially caught pushing good reviews to the top of paid advertiser’s pages.  They have since stopped the practice but there is some evidence that having a paid ad may make your page more presentable.</p>
<p>A recent, detailed study by assistant professor Michael Luca from the Harvard Business School found that local restaurants experience a 5%-9% increase in business for every star their rating increased on Yelp (a 5 start point system).  The quickest way to get more customers is to increase your rating!  The study did not analyze the loss associated with decreasing ratings.  Though not statistically proven, it seems that when you drop below 4 stars on Yelp your business noticeably suffers.  It’s the dreaded 3.5 stars.</p>
<p>Many people are surprised that one site can influence so much in regards to your revenues – but it can.  You have to be careful because often times the negative reviews can come from disgruntled employees or ex-spouses.  These reviews are often not removed from Yelp despite pleading or threatening.  Some businesses have actually closed down and opened under a new legal name to escape bad Yelp reviews.</p>
<p>There are many ways to <a title="Handling Negative Reviews" href="http://www.dentistbytes.com/?p=55">deal with negative reviews, but that’s another post</a>.  The important lessons from this are:</p>
<ol>
<li>Know what Yelp is.</li>
<li>Claim your Yelp listing.</li>
<li>Know what your online reputation is with Yelp (and other review sites).</li>
<li>Have a plan in place to handle negative reviews before they happen.</li>
<li>Have a program in place to solicit legitimate reviews from actual clients. </li>
</ol>
<p><a title="Reviews and reputation management" href="http://www.ekrum.com">Contact us </a>for our “Review Blast” program and reputation management.  It’s is a highly effective way to quickly increase your online reputation and presence.</p>
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		<title>SEO Pickup Lines &#8211; 3 to Beware&#8230;</title>
		<link>http://www.dentistbytes.com/seo-pickup-lines-3-to-beware/</link>
		<comments>http://www.dentistbytes.com/seo-pickup-lines-3-to-beware/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 22:27:26 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=75</guid>
		<description><![CDATA[Ok, so we all know there are some really cheesy pick up lines out there.  The same goes for marketing to the dental industry.  Often times the pitch has a few good key buzz words in it and promises of crazy results.  I have so many doctors who call me to tell me about the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Ok, so we all know there are some really cheesy pick up lines out there.  The same goes for marketing to the dental industry.  Often times the pitch has a few good key buzz words in it and promises of crazy results.  I have so many doctors who call me to tell me about the latest offer they have received.  As I listen on the phone my eyes roll and I am amazed how many doctors fall for the pitch.  It fits in with the Facebook &#8220;snake oil&#8221; I often blog about.  Most of these offers are for what we call &#8220;Black Hat SEO&#8221;. </p>
<p>In the computer world there are forces of good and evil.  I know that sounds really nerdy &#8211; but it&#8217;s true.  We tend to call them &#8220;Black Hat&#8221; or &#8220;White Hat&#8221;.  There are black hat hackers and white hat hackers.  There are also black hat and white hat SEO firms!!!</p>
<p>I found a great article that I wanted to link to and give props for &#8211; here it is:</p>
<p><a href="http://www.business.com/blog/3-black-hat-seo-pickup-lines-you-never-want-to-fall-for/">http://www.business.com/blog/3-black-hat-seo-pickup-lines-you-never-want-to-fall-for/</a></p>
<p>Meanwhile here&#8217;s a synopsis, beware of the following three pickup lines:</p>
<p><strong>1. &#8220;We can guarantee you’ll be on the first page of Google inside of the month.”</strong></p>
<p><strong>2. </strong><strong>“You don’t have to pay until you see the results you want!”</strong></p>
<p><strong>3. <strong>“SEO is going to be the answer to all your online marketing needs</strong></strong></p>
<p><strong><strong> </strong></strong></p>
<p><strong><strong>SEO can be your most valuable tool but needs a strong foundation.  </strong></strong></p>
<p><strong><strong>The faster you rise in rankings the faster you can fall!  </strong></strong></p>
<p><strong><strong>Black Hat SEO techniques can get you delisted from Google.</strong></strong></p>
<p><strong><strong>&#8230;and one final quote from the article:</strong></strong></p>
<p><strong><strong>&#8220;White hat SEO is incredibly long-term, which means you’ll have to be a little patient. Great campaigns with a lot of potential are often cut off at the knees because site owners got jumpy and pulled the plug too soon.&#8221;</strong></strong></p>
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		<title>Happy Halloween from your Dentist&#8230;</title>
		<link>http://www.dentistbytes.com/happy-halloween-from-your-dentist/</link>
		<comments>http://www.dentistbytes.com/happy-halloween-from-your-dentist/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 16:47:39 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=62</guid>
		<description><![CDATA[Here&#8217;s a video I made for my dentists to post on Facebook, feel free to embed the link on your own page or Facebook!]]></description>
				<content:encoded><![CDATA[<p>Here&#8217;s a video I made for my dentists to post on Facebook, feel free to embed the link on your own page or Facebook!</p>
<p><iframe width="480" height="360" src="http://www.youtube.com/embed/1V5_9EW5IdY?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Beware Facebook Snake Oil</title>
		<link>http://www.dentistbytes.com/beware-facebook-snake-oil/</link>
		<comments>http://www.dentistbytes.com/beware-facebook-snake-oil/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 17:06:05 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=59</guid>
		<description><![CDATA[Executive Summary: Facebook IS NOT: a great place to find new patients.  It is possible, but the cost per customer acquisition is very high and requires a high degree of commitment on behalf of the practice. Facebook IS a great place to reinforce branding, enrich patient communications, provide patient education, and reduce the comfort barrier [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>Executive Summary:</strong><strong></strong></p>
<p>Facebook <strong>IS NOT</strong>: a great place to find new patients.  It is possible, but the cost per customer acquisition is very high and requires a high degree of commitment on behalf of the practice.</p>
<p>Facebook <strong>IS</strong> a great place to reinforce branding, enrich patient communications, provide patient education, and reduce the comfort barrier to becoming a new patient.</p>
<p><strong><em>Facebook is sizzling hot right now. But buy the steak, and not the sizzle!</em></strong></p>
<p>This analysis is based completely on statistics gathered and analyzed from various metrics implemented over many dentists for many years in many markets.  One such metric is call tracking and recording.  We sell a version that is utilized to measure and monitor the results of various advertising streams.  The evaluation includes learning the cost per customer acquisition &#8211; for instance, how much did the magazine ad cost for September and how many patients scheduled as a result of seeing the ad.  Over time, I have implemented call tracking numbers on traditional media and all forms of digital media, including: Google Places, web sites, micro-site, Yelp, Yahoo, Goodle AdWords, Facebook, YouTube, videos and much more.  I have also utilized all forms of site analytics, social media metrics and more.</p>
<p>That said, I have yet to see a Facebook page of a dentist beat the ROI of a well done web site with SEO or Google Places.  As a matter of fact, I haven&#8217;t seen any come close &#8211; even Facebook campaigns run by some of the best in the business.  If Facebook brings in 1 caller, Google Places has brought in 40. </p>
<p>So is Facebook a bad idea?  No, Facebook is awesome &#8211; the way people are selling it to dentists should be a crime however!</p>
<p>Negative&#8217;s</p>
<ul>
<li>Effort is high.  The best Facebook campaigns typically require someone in the office with a good knowledge of social networking to daily update and maintain the Facebook page.</li>
<li>Vigilance is high.  Even with someone looking at the page each day, it still requires constant surveillance.  If someone were to post a bad recommendation or post on your page, it is best to respond to it as quickly as possible (within minutes).</li>
<li>Knowledge requirement is high.  The practice should have a social media coordinator and that person should be well trained in the do’s and dont’s of a Facebook page.  They should be fairly internet savvy.</li>
<li>Lack in any of the above &#8211; resources, commitment, or knowledge – the practice will not see a benefit from implementation (in fact, will probably have a negative experience).</li>
</ul>
<p>Positive&#8217;s</p>
<ul>
<li>Great Brand reinforcement.  Great way to let people know you are still there and to keep your name fresh on their tongues in case they hear someone needed a new dentist.  Makes the digital referral easier.</li>
<li>Great communication channel to existing patients.  Definitely more enriching than newsletters.</li>
<li>Great patient education platform.  If you have videos you can easily post them on YouTube and link the account to your Facebook and they will post there too.  I recommend posting at least weekly and I recommend posting a “dental factoid” which is typically educational in nature yet interesting.</li>
<li>Shows you are “with it”.  Can be a great platform to tout continuing education and new technology in the office.  It’s important that patients feel you are up to date and have the latest technology, Facebook can be part of that.</li>
<li>Great barrier reduction. If someone has been considering going to the dentist or needs a new one, they will feel a more personal connection to you, the practice, the staff, etc.  This makes it easier to get new patients and keep old ones coming back in.</li>
</ul>
<p>I would estimate 1 in 20 practices really have the ability to pull an exciting Facebook campaign off that will really return a decent ROI.  I do see advantages to having a Facebook page and believe that advances in the future social media (be it Facebook, Google+, or some new competitor) will make the ROI better.</p>
<p>So why all the Facebook hype?  Facebook has worked wonders in other industries.  For example, I know of several club type places that use it to advertise bands and drink specials.  Customers use the check-in features so friends can find and join them.  Facebook has helped their business take off. Facebook has helped many other sectors too.  So there are now thousands out there now who have helped start a page, read a book, or joined a MLM affiliate program and they are now Facebook professionals.  That does not make them dental professionals or true social media gurus.  As a matter of fact, after the market is saturated and the true results (or lack of) are well studied, the smarter marketers will have already moved to the next big hype and won’t even be doing Facebook anymore.</p>
<p>So few dentists have business place pages and so it becomes the proverbial &#8220;low hanging fruit&#8221;.  Dentists tend to follow a herd type mentality and the buzz right now is Facebook.  There&#8217;s a perfect storm out there right now of a lot of people who desire to be dental marketing consultants combined with a lot of dentists who are searching for answers to real or perceived problems.  The generally low initial out of pocket investment required means a consultant has something to &#8220;sell&#8221; which doesn&#8217;t cost much and so it&#8217;s an easier solution to push during tough times. </p>
<p>It would be best to consider Facebook a great way to interact with patients without being too intrusive.  Though it may not bring in many new patients, it can help reduce or minimize patient departures as well as adding value to your patients.  It is real time marketing to potentially upsell patients.  Imagine a monthly special for teeth whitening.  When it gets posted, many patients may think, “Hmmm, I have wanted to whiten my teeth before the holidays”.  It’s cheaper than paying for a magazine ad or printing post cards.  There are many ways to use Facebook properly, but that’s another blog.</p>
<p><strong><em>Facebook is sizzling hot right now. But buy the steak, and not the sizzle!</em></strong></p>
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		<title>Handling negative Facebook posts&#8230;</title>
		<link>http://www.dentistbytes.com/handling-negative-facebook-posts/</link>
		<comments>http://www.dentistbytes.com/handling-negative-facebook-posts/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 20:27:45 +0000</pubDate>
		<dc:creator><![CDATA[Jason Moran]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.dentistbytes.com/?p=55</guid>
		<description><![CDATA[I have often been asked what to do with a negative review, social media post, or comment.  The number one answer is to have positive opinions overwhelm negative opinions.  What&#8217;s one bad review admist 50 good reviews?  Sadly you will not serve everyone perfectly, there will be mistakes or issues at times and it is [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>I have often been asked what to do with a negative review, social media post, or comment.  The number one answer is to have positive opinions overwhelm negative opinions.  What&#8217;s one bad review admist 50 good reviews?  Sadly you will not serve everyone perfectly, there will be mistakes or issues at times and it is in their right to complain.</p>
<p>The problem with social media and Facebook specifically is what we call third party content.  Third party content is content created by others that you do not control &#8211; yet it reflects on you and your business.  For instance, let&#8217;s say <a></a><a></a><a></a>you have added a like page to your home page like I did.  I received a complaint about my site and went to see what the user was talking about and someone had liked me and had changed their avatar/icon to a swastika.  I later noticed someone with a questionable image of a sexual nature.  So my home page reflected values that I was not controlling and could not realistically monitor, police, or patrol.  I dropped my like page add-in code.</p>
<p>Let&#8217;s say you have a wonderful Facebook page with thousands of friends who follow you or like you and unfortunately one has a bad experience once and a short fuse.  Next thing you know everyone is reading a post on your page about something horrible you have seemingly done.  In some cases it would be better not to have a Facebook page!  Unfortunately, mathematically, at some point someone will write a bad post and this does not mean you should abandon the medium.  Instead, you should learn how to deal with it. </p>
<p>I have read many articles on how to handle negative social media and I decided to continually post and update links here to good articles rather than regurgitate some. </p>
<p>Here&#8217;s a start, this article is nicely organized and comprehensive.  The only important item I would add is to not get in an argument online.  Your Facebook wall is not the place for you to look argumentative or like you have lost your cool.</p>
<p><a href="http://www.socialmediaexaminer.com/7-tips-for-dealing-with-upset-facebook-fans/">http://www.socialmediaexaminer.com/7-tips-for-dealing-with-upset-facebook-fans/</a></p>
<p>Enjoy the reading and check back for more!</p>
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